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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK

The Feeling Is Mutual

Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.

Navigating Seasonal Changes and Hair Texture Needs

The environment plays a massive role in how our hair behaves. From the humid air of summer to the biting dryness of winter, our tresses are constantly reacting to the world around us. To keep your hair looking its best year-round, it is essential to adapt your selection of hair care products to meet these shifting demands.

Defending Against Humidity and Frizz

In high-humidity environments, the air is saturated with water vapor. Porous hair tends to soak up this moisture, causing the hair shaft to swell and the cuticle to lift, resulting in what we commonly call frizz. To combat this, one should look for hair care products that provide an “anti-humidity” shield. These are often formulated with lightweight polymers or hydrophobic oils that create a seal around each strand, preventing atmospheric moisture from penetrating the hair.

Winter Hydration and Static Control

Conversely, cold weather brings low humidity, which sucks moisture out of the hair. This often leads to “flyaways” and static electricity. During these months, your routine should shift toward heavier creams and leave-in treatments. These hair care products act as an emollient, smoothing the surface and adding the weight necessary to keep the hair manageable. It is also the perfect time to incorporate weekly deep-conditioning masks to replenish the internal moisture lost to indoor heating.

Tailoring Care to Hair Texture

Not all hair is created equal, and understanding your texture is the first step in choosing effective hair care products.

  1. Fine Hair: Needs volume and lift. Heavy oils can weigh fine strands down, making them look greasy. Lightweight mists and volumizing cleansers are ideal.

  2. Coarse or Curly Hair: Naturally tends to be drier because the scalp’s natural oils have a harder time traveling down the coiled hair shaft. This hair type thrives on rich butters and oils that provide deep nourishment.

  3. Color-Treated Hair: Requires specific hair care products that are free from harsh sulfates, which can leach pigment from the hair. Antioxidants are also beneficial here to prevent color fading caused by UV exposure.

The Importance of Technique

Even the most expensive hair care products will not perform well if applied incorrectly. For instance, conditioner should generally be applied from the mid-lengths to the ends, avoiding the roots to prevent weighing the hair down. When washing, focusing the cleanser on the scalp rather than the ends can prevent unnecessary dryness.

Furthermore, the way we dry our hair matters. Swapping a traditional rough towel for a microfiber cloth or an old cotton shirt can significantly reduce friction and breakage. When you combine the right tools with the right hair care products, the result is a professional-level finish that lasts.

Conclusion

Building a relationship with your hair is a journey of trial and error. By paying attention to how your strands react to different environments and being selective about the hair care products you use, you can achieve a level of health and shine that truly reflects your inner well-being.